mission and

Get to know us and WHY we are HOW we are.

Vision and mission

  1. We provide tools to small and medium-sized companies that help them get on their users’ phone and create aha experiences (always the right content in the right moment).
  2. To do so, we develop, maintain and host a content management system with supporting tools. To secure our technological leadership we constantly enrich the core product (cms, web clients, smart apps, SDKs, backend, and our service app) with easy to use and cutting edge features that bring our customers to success.
  3. xamoom has its origin in a cultural net project (, Project Ingeborg Bachmann). After winning the Bank Austria Art prize, Bruno Hautzenberger and Georg Holzer founded xamoom to create more projects like this – with ease.
    In the meantime, it evolved into many different industries – from tourism to museums and mobile marketing.
  4. We are dramatically lowering the entry barrier into the mobile world for our customers by offering a toolset that makes easy and economic handling possible.
  5. We intend to make the best technology available to small and medium-sized businesses.
  6. If our customers are successful, our success will follow. So, we do everything to bring customers to fast and sustainable success.

Our values

Management team

Gerald Müller
Gerald MüllerCEO
Gerald is entrepreneur and founder at heart. He has a strong international startup background and a hands-on mentality! After living abroad since 2009, he moved back to his hometown Klagenfurt with his family in 2021.
Kathrin Sterbenz
Kathrin SterbenzPM, Marketing & Support
Kathrin has gained a lot of experience in project management and product development working in tourism consulting. Our customers’ projects are in the best of hands with her. Setting up, planning and executing projects is what she loves to do!

Our founders

Georg Holzer
Georg HolzerCo-founder and creative mind
Formerly a business and technology journalist, he was the founder, idea generator and visionary of the company. At the beginning of 2022 he died of his long-standing cancer. His spirit will always be part of the company.
Bruno Hautzenberger
Bruno HautzenbergerCo-Founder & Tech Wizzard
Senior software developer and systems architect. As CTO he was responsible for the entire development, SaaS and API strategy as well as for the cloud infrastructure. Still working as a consultant for xamoom.

Award-winning work

  • Nominee World Summit Awards 2016
  • Born Global Champion 2016
  • Creos 2016
  • TD|IKT-Preis Kärnten 2015
  • Trend Top 100 Start-ups
  • Innovations- & Forschungspreis Kärnten 2015
  • Futurezone Start-up 2014
  • Creos 2014
  • Bank Austria Kunstpreis 2013

Selected customers

Free guided tour

Your mobile marketing and guiding project

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We will show you the possibilities using the xamoom CMS working on your personal use case