About Georg Holzer

Studied business administration. Got bored, dropped out, became a journalist – not a bad one. Got bored again. Started pingeb.org together with Bruno. Got excited about the possiblities and founded xamoom. Became CEO, stepped down, now: product owner, master of bureaucracy and everything others don't want to do.

Mobile Trends 2017

Android will be replaced by another OS soon, the EU sets an end to roaming fees and apps will finally be able to do more. And a lot more will change in mobile marketing ...

By | 2017-06-12T13:06:52+00:00 January 2nd, 2017|

Eddystones – beacons without apps

In order to use beacons, you need an app. Well, not always. xamoom now also supports Google's physical web standard and it's Eddystone-beacons. It works like a charme – well, almost.

By | 2017-09-13T11:57:49+00:00 November 8th, 2016|

Implementing the Physical Web

The Physical Web specifies a concept of how places and objects can broadcast information or add functionality to themselves using so called Eddystones, which broadcast URLs via the Bluetooth Low Energy beacon profile. These URLs can point to information or web apps tied to this object in a browser or to deep link into installed apps on iOS and Android. This allows developers to make phones react to real world context without having a dedicated app installed on the user's phone, like it is the case with iBeacons. (HINT: If you do not want to go too far into detail and just want to know how you can use that right now, scroll down to "The easiest way of implementing this") Perquisites To make this work the user needs to have the latest version of Google Chrome installed, the phone must be capable of the Bluetooth Low Energy beacon profile (iOS 7+, Android 4.3+) and the user must have Bluetooth as well as location services activated. Today it is pretty likely that a lot of users already meet these perquisites since location services are needed by a lot [...]

By | 2017-06-12T13:48:06+00:00 November 8th, 2016|

Hi, it’s Barbara

xamoom has a new CEO: Barbara Klinser-Kammerzelt. Why the smartphone addict joined xamoom and more about her plans.

By | 2017-06-12T13:57:51+00:00 September 27th, 2016|

Digital Enhancement for Books

Holding a book in your hands, opening it and immersing into fascinating worlds: We all love that. And because books can do so, they are still purchased with pleasure, besides all the trends evolving around e-books and blogs. But the physical copy of a book has one serious problem. Long editing- and publishing phases make it hard to keep it up-to-date. Once printed, nothing can be added or updated. The internet on the other hand shines in that aspect and becomes a significant competition with its up-to-date content. But that doesn't mean, that publishers and authors must lose this fight. Real books can be enhanced with digital content, generating additional value with multimedia topics. The first feedback we got, allows us to be optimistic, that the following ideas will meet with the approval of the branch.  Erika Hornbogner, recently promoted chief publisher from Drava, refers to herself as a "safe bet" and also Wieser Verlag is "more than interested." Author Isabella Straub also looks favorably upon the digital book enhancement but also makes clear, that "it has to be exclusive content, which then leads to an emotional bond between author and reader." Besides everything [...]

By | 2017-05-08T08:46:10+00:00 May 5th, 2016|