Android will be replaced by another OS soon, the EU sets an end to roaming fees and apps will finally be able to do more. And a lot more will change in mobile marketing ...
In order to use beacons, you need an app. Well, not always. xamoom now also supports Google's physical web standard and it's Eddystone-beacons. It works like a charme – well, almost.
The Physical Web specifies a concept of how places and objects can broadcast information or add functionality to themselves using so called Eddystones, which broadcast URLs via the Bluetooth Low Energy beacon profile. These URLs can point to information or web apps tied to this object in a browser or to deep link into installed apps on iOS and Android. This allows developers to make phones react to real world context without having a dedicated app installed on the user's phone, like it is the case with iBeacons. (HINT: If you do not want to go too far into detail and just want to know how you can use that right now, scroll down to "The easiest way of implementing this") Perquisites To make this work the user needs to have the latest version of Google Chrome installed, the phone must be capable of the Bluetooth Low Energy beacon profile (iOS 7+, Android 4.3+) and the user must have Bluetooth as well as location services activated. Today it is pretty likely that a lot of users already meet these perquisites since location services are needed by a lot [...]
xamoom has a new CEO: Barbara Klinser-Kammerzelt. Why the smartphone addict joined xamoom and more about her plans.
In June 2017 the excess fees for roaming within the EU and three more countries should be history. But still there is somthing that could go wrong ...
With the Ventocom and the ORF two large Austrian companies come and join the Austrian startup xamoom - working together on the future of mobility.
For making our apps or libraries more stable, we use CI servers like Jenkins. This tutorials shows how to setup a local Jenkins for your Android unit tests.
Holding a book in your hands, opening it and immersing into fascinating worlds: We all love that. And because books can do so, they are still purchased with pleasure, besides all the trends evolving around e-books and blogs. But the physical copy of a book has one serious problem. Long editing- and publishing phases make it hard to keep it up-to-date. Once printed, nothing can be added or updated. The internet on the other hand shines in that aspect and becomes a significant competition with its up-to-date content. But that doesn't mean, that publishers and authors must lose this fight. Real books can be enhanced with digital content, generating additional value with multimedia topics. The first feedback we got, allows us to be optimistic, that the following ideas will meet with the approval of the branch. Erika Hornbogner, recently promoted chief publisher from Drava, refers to herself as a "safe bet" and also Wieser Verlag is "more than interested." Author Isabella Straub also looks favorably upon the digital book enhancement but also makes clear, that "it has to be exclusive content, which then leads to an emotional bond between author and reader." Besides everything [...]
xamoom's location CMS does a lot that other content management systems cannot do. And yet, it's a childsplay to work with.
How do I get on my costumers' phone? Fitting your communications to the users' location gives and creates successful campaigns.