The new way of getting attention – GPS, iBeacons, NFC tags or QR codes deliver information to your visitors’ smartphones via app or mobile web.
Unfortunately not everyone downloads an app. Along with QR and NFC we are utilising a technology called Eddystone/Physical Web. Android users get an app like experience without an app installed.
They see a message once they swipe down the notification area. Clicking on it opens the right content in the right language for this specific location.
And since every iBeacon is also capable of sending out the Eddystone-URL, it is highly efficient.
Best of all: When the user lands at the mobile web, you can promote the app too.