More than 40 automakers vie for the attention of the public at the beginning of January. The Vienna Autoshow is Austria’s most important auto show of the year.
And yet Mazda Austria has built its marketing during the fair upon xamoom’s mobile platform. It helped the car importer to reach out to even more customers on their phone.
QR codes and NFC tags enabled Mazda to communicate their many innovation topics. Complex technologies could be brought effectively to consumers using animations and videos. In addition, visitors could book appointments at dealers and book their test drive on the phone.