The Salzburg food manufacturer QimiQ (short for Quick Milk) spices up its packaging with mobile marketing. A QR code and xamoom lead to more customer satisfaction and brand contacts.
At the start of the collaboration, there was a mobile competition (be sure to take part!). Over time, information on the product and recipes will follow – using multimedia and, of course, in multiple languages.
The time of entering codes and coupons is over – QimiQ wonderfully shows what is possible with smart packaging.