Miralax is the most common medicine used in the US to treat constipation.
To target new consumers and deliver information about the medicine to the target group, Bayer lanced a mobile marketing campaign in around 6,000 doctor’s offices throughout the entire US. QR codes with further brand info were printed on cover wraps of magazines. The idea of the campaign was using the waiting times in ordinations to target new customers offer vouchers on their next purchase.
For managing the content, Bayer used xamoom, which is the fastest and easiest way to manage mobile campaigns linked to QR and NFC.