Tourism destinations are – up to a certain extent – interchangeable. Knowledge can help in creating an emotional bond between guests and the region – the most powerful tool for a tourist‘s loyalty.
Therefore Marie, a fictitious character from the region, was created, who tells stories about 120 places around the lake. There are “White Trails“ for music (for composers like Johannes Brahms) or for emphasizing the region’s engagement in Yoga.
The project uses the mobile web extensively and excludes nobody. For more features, there is an app. xamoom‘s statistics are used to get more insights along with Google Tag Manager.
Currently, we are developing an app for the destination management organization.
Customer: Lake Wörth
Photos: Stefan Köchl, BerniePichlerKoban