In eight different markets in Central and Eastern Europe (CEE), people were eagerly awaiting the new Smurfs movie. Cineplexx increased the excitement even more in the participating countries.
Dedicated posters, newsletters, and social media content were produced to promote and explain the contest – a huge scavenger hunt from poster to poster around participating cinemas. The whole competition was easy to set up since Cineplexx could manage all competitions in just a few pages using xamoom’s multilingual capabilities.
The successful connection between digital media and real-world channels created a great mobile experience and drove people to movie theaters.