ORF – Austrian Broadcasting Corporation
Each year in September, the Austria Broadcasting Corporation (ORF) organizes a huge event for the advertising industry. It takes place at the ORF studios, Austrias biggest tv and film studios and is accompanied by the country’s advertising awards.
A dedicated app for iOS and Android was developed for the evening. At the event itself, iBeacons were placed at six distinct locations to offer notifications and content – based on place and time. Location-based push-notifications were part of the solution to reach people present only at the event and supply all participants with relevant information at the same time.
More than half of the 1,000 people croud installed the app. Its usage has been high even days before the event and has stayed high during the days afterward.
Photos: ORF/Thomas Ramstorfer, Roman Zach-Kiesling