The xamoom blog
Projects, news and use cases from the mobile world
Better sweepstakes on your product packaging
How dynamic URLs and an algorithm make sweepstakes cheaper and more effective for marketing.
New NFC capabilities for all iPhones
At WWDC 2019, the last NFC hurdles fell: With iOS 13, iPhones got more new tricks and are now en-par with Android.
GS1 Digital Link: the barcode gets a digital upgrade
An upgrade for the barcode on products. xamoom supports the new standard, which brings new possibilities and fewer dependencies.
Better targeting with xamoom 10 »Bruno Gironcoli«
Geo push, loyalty, barcodes and more: How relevance drives usage of mobile projects.
What 5G brings
The fifth mobile generation (short: 5G) is about to start. Many talk about it and yet more are wondering what it brings.
Mobile Trends: What to expect of 2019
What the mobile trends of 2019 are and what to expect from this year's smartphones. Plus: all the winners and losers.
Spread peace with “Silent Night” and technology
For the song’s 2OO-year anniversary, the many Silent Night locations in SalzburgerLand, Upper Austria and Tyrol invite you to follow the traces of the world-famous Christmas song. With a little help of technology you can spread the song’s message of peace.
How Zell am See-Kaprun makes great stories visible in the public space
High visibility is key to the success of a mobile information system. See, how Porsche Design made an amazing job for a guided tour through Zell am See.
Context Intelligence through Machine Learning
Machine learning allows you to be 100 per cent relevant – at every place and every time. It even enables targeted beacon-like notifications without the need to roll out beacon hardware.